Rainbow elephants are the up-and-coming
image of the Republican party. The party has suffered a backlash
regarding an over-conservative image in recent years in a much more
"progressive" liberal nationi.
In an attempt to get with the times, the GOP recruited former San
Diego Councilman Carl DeMaio. The congressional hopeful looks to oust
the freshman incumbent from the Democratic party, Scott Peters. This
race is interesting not only because the polls have the two
candidates at a .4% differenceii,
but more so because DeMaio is a self-labelled "new-age"
Republican. This identification essentially means a socially liberal,
fiscally conservative candidate. The question then becomes how this
effects the political landscape for issues that normally are
safe-bets for liberals in the district; namely gay marriage.
One of the best ways to evaluate a
political landscape is to look at the investment and expenditures
from different groups to the candidates or on their behalf. For full
disclosure, all the money referenced in this post is retrieved from
the Center for Responsive Politic's Open Secrets projectiii.
Though the incumbent has raised about $300,000 more than the
challenger, Peters has spent nearly $150,000 less. Playing issues
similarly to the incumbent, DeMaio may actually hurt his long-run
ability to gain financial base to match his opponent. He openly
supports marriage equality, as well as a woman's right to choose,
reform on the affordability of college, campaign finance reform, and
general equal rights bills.iv
v
These issues tend to normally be safe liberal territory, however now
the ballot represents two individuals from different parties nearly
saying the same thing. The big-money spenders, such as Planned
Parenthood, still give some of the largest contributions in the
campaign thus far to the liberal incumbent. In the long-run we should
keep an eye on the donation behaviors of traditionally conservative
groups, such as the National Organization for Marriage. They have
donated a small sum to the Republican candidate at just over $6,500
despite DeMaio seeming to not represent any political issue they
support. One of the big game-changers in DeMaio's corner is SuperPAC
"Responsible Leadership for America". The SuperPAC focuses
on issues related to finance and its transparency in relation to
campaigns. In the past, it gained national attention from an
$11,000,000 donation to the Small Business Action Committee in
California during the 2012 election cyclevi.
With $11,000,000 a candidate can generate mobilization campaigns,
prime-time ads, billboards, rallies, etc. This goes to show the
big-swing impact one player can have in a tight election.
Though its early in the campaigns, the
donations have just started to pour in and we have already hit over
$2 million on both sides. The voting on issues is a secondary reason
to follow this election. We have a candidate who is distancing
himself from the party that endorses him, and aligns with his
opponent on nearly every major social issue in the state. The
spending in this election will be hard to follow because some groups,
and implicitly some voters, seem to be disenfranchise from the race
entirely. There is no longer a candidate who speaks out against
same-sex marriage or pro-life stances, under-representing the
"traditional" conservative voice.
DeMaio's strategy also raises questions
as to the long-term sustainability of his platform. Though many
conservative PACs and social groups will donate to a candidate in the
interim, if DeMaio is challenged by a more conservative voice from
the party down the line he may struggle to actually be accepted by
the base group Republicans that he is currently distancing himself
from. The strategy may be a clever political tactic against a liberal
in a liberal district, but for DeMaio it is a risky move. It should
be no surprise that the GOP is throwing its support in favor of
DeMaio; once they control the seat they can support candidates of
varying degree of conservatism and still maintain a party's incumbent
advantage. A challenger can show all the ideals that don't align with
the average republican voter and do some serious damage to DeMaio.
iKraushaar,
Josh. "The 10 Most Compelling House Races of 2014".
National Journal. May 22, 2014.
http://www.nationaljournal.com/against-the-grain/the-10-most-compelling-house-races-of-2014-20140522
iiElliot,
Scott. "California 52nd District Election" Election
Projection. 2014.
http://www.electionprojection.com/2014-elections/california-52nd-district-election.php
iiiThe
Center for Responsive Politics. "Summary Data on the 2014
Congressional Race of California District 52." Open Secrets.
2014.
https://www.opensecrets.org/races/summary.php?cycle=2014&id=CA52
ivDeMaio,
Carl. "Other Key Issues". Office of Carl DeMaio. 2014.
http://carldemaio.com/issue/other-key-issues
vDeMaio,
Carl. "Free to Be Initiative". Office of Carl DeMaio.
2014. http://carldemaio.com/issue/free-be-initiative
viBallotpedia.
"Americans for Responsible Leadership." Ballotpedia. 2014.
http://ballotpedia.org/Americans_for_Responsible_Leadership
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