The Political Party Machine

            It is very evident that campaign ads have had increasingly more impact on elections throughout the United States. Most politicians attempt to use campaign ads to swing the population’s vote in favor of their campaigns rather than their competitors. Political parties also use their money to fund campaign ads, which are designed to favor certain nominees for their parties in the hopes of swinging votes.

            Recently, there have been many issues with campaign advertisements, which have gone so far as to the Supreme Court. Political parties had paid for almost 63% of the ads that were brought to court(Chokshi). Most of the ads that were being funded had been attack ads, specifically attacking other competitors as well as an increase in attack ads against members of the Judiciary in relation to crime and such. There was an increase in attack advertisements specifically attacking members of the Supreme Court after rulings were made involving criminals.

            Overall this shows the increasing affect that political parties have on politics and the way that we look at different parts of our government and public life. Political parties and outside groups have already spent more than $9.1 million on TV advertisements alone, and with election looming in the distance, its safe to say that there will be an increase in attack advertisements from political parties.

Chokshi, Niraj. "Outside groups and political parties are driving judicial campaigning - The Washington Post." Washington Post. N.p., 24 Oct. 2014. Web. 24 Oct. 2014.